Mobile Marketing and Advertising - Mobile Marketing Magazine
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About us - Mobile Marketing Magazine
WEBAbout. Mobile Marketing is a specialist in the delivery of mobile marketing and tech news and research, and an established host of professional mobile marketing events in the UK and overseas. We exist to provide critical insights and thought leadership from the mobile marketing industry to marketers who are passionate about making mobile work ...
WATCH: Ikea launches first-ever global ad, ‘Do Try This at Home’
WEBFeb 14, 2024 · Ikea Retail has launched its first-ever global marketing campaign, encouraging customers to “rebel”. The campaign, entitled “Do Try This at Home”, was created by global creative agency McCann and features a series of different taglines to encourage people to try new things within the comfort of their home. Subscribe to Mobile …
HubSpot launches AI Search Grader - Mobile Marketing Magazine
WEBAug 23, 2024 · HubSpot has launched a new tool designed to help marketers assess brand visibility and sentiment within AI chatbots. The new AI Search Grader by HubSpot simplifies the process of understanding a brand’s appearance in AI-powered searches, eliminating the need for specialised AI knowledge.. By managing prompt engineering and providing …
WATCH: BT unveils first campaign by adam&eveDDB
WEBMar 11, 2024 · BT had launched its first campaign with creative agency, adam&eveDDB, showcasing how the telecoms giant supports businesses and gives them the confidence they need to thrive in a digital world. BT’s ‘We’ve Got Your Back’ campaign will run across TV, TikTok, Meta, DOOH, print t and digital display. Subscribe to Mobile Marketing …
Interview: Vodafone UK Brand & Marketing Director on 'strategic' …
WEBJan 3, 2024 · Mobile Marketing Magazine sits down with Vodafone UK's Brand and Marketing Director, Maria Koutsoudakis, to discuss sustainability, key brand messaging and mobile marketing being a "strategic priority" for the brand.
Redbox Mobile announces Astra – a revolution in Search Ads …
WEBJun 6, 2022 · Redbox Mobile, Apple Search Ads Partner and award-winning app store performance specialist, has announced the unveiling of Astra – a new version of its proprietary Search Ads ad tech platform.. On show formally at this week’s global mobile event. MAU Las Vegas, Astra evolves the Redbox ad tech into a fully scoped self …
Colgate partners with Pinterest to debut editorial sponsorship
WEBApr 22, 2024 · Colgate has unveiled a first-of-its-kind Editorial Sponsorship campaign with Pinterest. Ahead of the launch of Pinterest’s Wedding Week, a week dedicated to highlighting nuptial-related editorial content and ads, Colgate’s campaign leverages the social media platforms’ Premiere Spotlight ad format through a branded one-day …
Digital Media Executive, Kerel Cooper, Joins GumGum as Chief …
WEBJul 26, 2024 · GumGum, the leading contextual-first, global digital advertising platform, is excited to announce the appointment of Kerel Cooper as its new Chief Marketing Officer (CMO). “We’re absolutely thrilled to welcome Kerel as our new CMO,” said Phil Schraeder, CEO of GumGum. “This is a game-changing moment for us at such a transformational …
Time Spent on Mobile More than Doubled in 2015
WEBJan 6, 2016 · News. A graph showing the growth of time spent on mobile in 2015, broken down by form factor. App usage grew by 58 per cent year-on-year during 2015, and time spent using mobile devices grew by 117 per cent. Thats according to research from Flurry, which singled out phablet devices (with displays between 5”-6.9”) as the main driver of …
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