Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

Starbucks SBUX.O CEO Brian Niccol told Reuters on Tuesday that he would accelerate the rollout of the coffeehouse chain’s new ...

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...

The coffee giant doesn’t plan to raise prices at least until fall as it works to lure back once-loyal customers.

CEO Brian Niccol has Starbucks trying to pick up market share in China with sharp discounts on products it sells there.

Starbucks (NASDAQ:SBUX) announced it will lower prices for select iced beverages in China by an average of 5 yuan ($0.70), ...

Starbucks Corp. on Monday announced price cuts for a slew of its tea-based beverages at its stores across China, as the ...

In February this year, a Reuters report stated that U.S.-based KKR & Co. (KKR) was also interested in acquiring a stake in Starbucks China. Niccol is confident that investors see high value in the ...

Starbucks is piloting a new generative AI assistant in 35 coffeehouses in North America this year to ease the work of their ...