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Meta, WhatsApp

Meta Brings Ads to WhatsApp for the First Time, Targets Business Growth Through Updates Tab and Channels

Meta is introducing ads to WhatsApp for the first time since acquiring the app for $19 billion in 2014, according to CNBC. The company announced Monday that businesses can now run status ads in WhatsApp’s Updates tab,

· 19h · on MSN

Meta is finally bringing ads to WhatsApp

· 34m

Meta Platforms Adds Ads in WhatsApp: Is it the Next Revenue Pillar?

· 1d

WhatsApp to Start Showing Ads to Users in Some Parts of the Messaging App

However, they won't appear where personal chats are located, developers said.

techbooky.com · 23h

Ads Are Starting To Show On WhatsApp Status

9to5google · 1d

WhatsApp is getting ads – here’s where you’ll see them

For 1st time ever, Meta starts rolling out ads in WhatsApp

Digest more

· 10h · on MSN

WhatsApp introduces ads, fulfilling a plan its cofounders hated so much they left over it

The cofounders of WhatsApp resisted ads in the app for years, including after the company was acquired by Meta for $22 billion in 2014. Brian Acton and Jan Koum left the company in 2017 and 2018, respectively, and on Monday Meta introduced ads in the “Status” feature as well as sponsored Channels in the the “Updates” tab of WhatsApp.

· 1d

WhatsApp Introduces Ads in Its App

· 23h

Ads are “rolling out gradually” to WhatsApp

1don MSN

WhatsApp is adding ads to the Status screen

After years of providing free services without any bells attached, WhatsApp is now going to start showing ads on the popular chat app. To be clear, users will only see ads on the Status screen — the app’s take on Instagram’s Stories.

21h

Your WhatsApp Status view is about to get ads

WhatsApp is testing ads in Status and paid channel subscriptions, all inside the Updates tab. Private messages remain encrypted and ad-free.

3hon MSN

WhatsApp is officially getting ads – and I’m worried it’s a slippery slope from here

WhatsApp is finally getting adsThey'll appear in the Updates tab, integrated with Statuses and ChannelsRegular chats won't be affected by the chnages, and are still private It’s official, WhatsApp’s latest update is bringing ads to the platform.

23hon MSN

WhatsApp adds discovery tools, ads, subscriptions

WhatsApp’s Updates tab features let you reach 1.5 billion daily users through promoted channels, subscriptions, and Status ads.

Marketing Dive3h

Sociable: WhatsApp launches ads in status updates, channel subscriptions

While privacy concerns have made monetizing the app a challenge, Meta is again betting on ads to address its revenue goals.

10h

WhatsApp to roll out ads on status in the next few months

WhatsApp will roll out ads on status in the next few months globally. Businesses will soon have an option to select WhatsApp status for ads as they would for other Meta campaigns on Facebook or Instagram.