It launched last week and was used by elites Sabastian Sawe, Tigist Assefa and Yomif Kejelcha at the London Marathon where Sawe and Kejelcha became the first runners to break two hours and Assefa set a new women-only record for the marathon.

Adidas has launched the FIFA World Cup 2026 Home Jerseys Pet Collection, featuring pet-sized kits for several teams participating in the tournament

Sabastian Sawe ran the first sub-two-hour marathon in history. Here's the shoe he wore to do it—and when you can order it.

Kenya’s Sabastian Sawe became the first person to complete a marathon in under two hours during an official race Sunday at the London Marathon, crossing the finish line in 1 hour, 59 minutes and 30 seconds.

Adidas beat Nike in the "footrace" to develop the shoes worn by the first person to break the 2-hour barrier, accomplished by Sabastian Sawe at the London Marathon.

The London Marathon is a win for Adidas' performance sector. "Humanity just got faster," Adidas wrote in an ad on Sunday for its Adizero Pro Evo 3.

It’s a goal that Nike has chased for years and reportedly spent millions of dollars to achieve in 2017. And yet: Sawe and Kejelcha were sponsored by Adidas. The blow comes just weeks after the shoemaker made a very public marketing blunder by displaying,

Kenya’s Sabastian Sawe won the men’s race with a record-setting time of one hour, 59 minutes and 30 seconds (1:59:30) while Ethiopia’s Yomif Kejelcha came in second, finishing in 1:59:41, and fellow Ethiopian Tigist Assefa broke the women’s record with a time of 2:15:41.

Franz and Moritz Wagner showcase their own blue-and-white Magic edition of Dame X

Tigst Assefa of Ethiopia ​broke her own ‌women's only world record in winning ​the London ​Marathon on Sunday. The 29-year-old ⁠pulled away from ​Kenyans Hellen Obiri ​and Joyciline Jepkosgei down the home stretch ​to cross the ​finish line in two ‌hours ⁠15 minutes and 41 seconds,