Sabastian Sawe ran the first sub-two-hour marathon in history. Here's the shoe he wore to do it—and when you can order it.

By Helen Reid and Millie McCaughan April 27 (Reuters) - German sportswear maker Adidas' shares rose on Monday after Kenya's Sabastian Sawe became the first person to run a marathon in under two hours in an official race,

It launched last week and was used by elites Sabastian Sawe, Tigist Assefa and Yomif Kejelcha at the London Marathon where Sawe and Kejelcha became the first runners to break two hours and Assefa set a new women-only record for the marathon.

Kenya’s Sabastian Sawe became the first person to complete a marathon in under two hours during an official race Sunday at the London Marathon, crossing the finish line in 1 hour, 59 minutes and 30 seconds.

Adidas beat Nike in the "footrace" to develop the shoes worn by the first person to break the 2-hour barrier, accomplished by Sabastian Sawe at the London Marathon.

The London Marathon is a win for Adidas' performance sector. "Humanity just got faster," Adidas wrote in an ad on Sunday for its Adizero Pro Evo 3.

It’s a goal that Nike has chased for years and reportedly spent millions of dollars to achieve in 2017. And yet: Sawe and Kejelcha were sponsored by Adidas. The blow comes just weeks after the shoemaker made a very public marketing blunder by displaying,

Adidas has launched the FIFA World Cup 2026 Home Jerseys Pet Collection, featuring pet-sized kits for several teams participating in the tournament

Nike has a lot of catching up to do as two runners in Adidas shoes, Sabastian Sawe and Yomif Kejelcha, broke the two-hour marathon barrier in London.

Through partnerships with Oasis, Bad Bunny, and high-fashion designers like Grace Wales Bonner, Adidas is tapping into its heritage—then transcending it.