London Marathon winner Sabastian Sawe broke the fabled two-hour barrier while wearing Adidas running shoes. Get the sneakers and similar styles here.

Sabastian Sawe’s use of Adidas footwear at the London Marathon to break the two-hour barrier could lure non-contracted runners away from Nike, experts have warned. Kenya’s Sawe became the first person to legally dip under the two-hour mark on Sunday to etch his name in athletics folklore alongside Roger Bannister and Jim Hines,

The post Adidas Runners Break 2-Hour Barrier, Earn Nod From Nike appeared first on Front Office Sports. The late Kelvin Kiptum set the previous world record at the 2023 Chicago Marathon in 2 hours, 35 seconds. The Oranje have made it to the most World Cup finals without winning it all.

In 2019, Anta bought a controlling stake in Finnish athletics brand Amer Sports. The deal gave Anta control of Amer's companies, which included upmarket brands Arc'teryx and Salomon.

As the 2026 World Cup approaches, retail giants Nike (NYSE:NKE) and Adidas (OTC:ADDYY) are ramping up their offensive, aiming to capitalize on a tournament expected to inject significant energy into the global sportswear category.

Adidas is closing the gap on Nike, reporting double-digit growth and rising to No. 2 among the world's most respected companies, as Nike falls to No. 50 and sales flatline.

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The London Marathon is a win for Adidas' performance sector. "Humanity just got faster," Adidas wrote in an ad on Sunday for its Adizero Pro Evo 3.