Chief executive Tim Cook said the new features helped to drive stronger sales in the countries where they were available, such as the US. But iPhone sales slipped about 1% overall

Apple reported that iPhone sales for the quarter were down nearly 1% from the prior year to $69.1 billion, a miss from the $70.7 billion analysts were projecting, acc

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to the trendsetting company’s effort to catch up to the rest of Big Tech in the race to bring artificial intelligence to the masses.

Apple Intelligence isn't available everywhere, but iPhone demand is stronger where the software is live, says CEO Tim Cook. On the conference call Thursday, Cook said that the year-over-year performan

Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

Apple (NASDAQ:AAPL) shares edged lower after it reported its first quarter fiscal 2025 financial results on Thursday that demonstrated lower sales to China despite the Service segment reaching a record high.