Since Brian Niccol took over as the CEO of Starbucks last fall, he has made a slew of moves to start bringing customers back ...

Brian Niccol led turnarounds at Taco Bell and Chipotle before becoming CEO of Starbucks. Here are the highlights of his ...

Since Brian Niccol assumed the role of CEO at Starbucks in September 2024, the company has embarked on a series of strategic ...

Starbucks Corporation (NASDAQ:SBUX) continues to spiral lower after the Trump Administration's announcement on tariffs ...

Starbucks CEO Brian Niccol makes more than 6,600 times company workers do. He will have to work miracles to justify such a ...

The Double Chocolate Brownie will be discontinued in May, as Starbucks aims to cut down on less popular items to focus on the ...

For example, Starbucks has cut menu items, eliminated charges for milk alternatives, brought back condiment bars, and ...

From downsizing its menus to changing its to-go cup packaging, Starbucks has ushered in a significant amount of updates this ...

The company has not publicly outlined its exposure to the new tariffs, but reports suggest Starbucks may have scaled back its ...