The Eras tour is expected to generate $282 million in economic impact for Toronto. Of that, $152 million will come from direct spending, with 93 per cent coming from non-residents.

Toronto becomes the centre of the Taylor Swift universe as the international megastar plays the Rogers Centre for six sold-out shows. Follow live updates.

Taylor Swift fans will converge on Toronto today as the Eras Tour settles in for a fortnight in the city. Canadian Swifties have been waiting for this day for more than a year, after the pop star announced in August 2023 that she’d bring her record-breaking tour north of the border.