Approximately one-third of Gen Z and millennials surveyed by Gale said they stopped using a loyalty program because it felt ...

Loyalty programs are evolving again. After a decade dominated by branded mobile apps that rewarded guests for scanning ...

McDonald’s reported a more than 6 percent increase in global systemwide sales in the second quarter, according to the company ...

Uber unveiled a $20 billion stock buyback program and forecast its third-quarter bookings above Wall Street estimates on ...

Alaska Airlines new loyalty plan might resemble how the Marriott Bonvoy program covers dozens of hotel brands in one plan.

With the vast majority of U.S. consumers already visiting McDonald’s, CEO Chris Kempczinski sees loyalty-driven frequency as ...

Joining a hotel’s rewards program can feel like being admitted to an exclusive club. By frequently staying at a particular ...

A loyalty program can incorporate modern solutions like gamification to keep the experience fresh and worth coming back to, or use personalization to custom-tailor the rewards and offers, as is ...

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The integration is available exclusively through the Smiles app now, with the opportunity for members to transfer via the ...

If you’re unhappy with your loyalty program, you might relate to John Franklin’s story. Actually, you might relate to it even if you aren’t unhappy with your loyalty program. Franklin, an ...

Norwegian Cruise Line: The Latitudes Rewards Program begins with the Bronze tier at between one and 19 points, followed by Silver between 20 and 44, Gold between 45 and 74, and Platinum between 75 ...