As it was presented, I expected the Galaxy S25+ to change the way I used my phone or at least feel AI aiding the user experience. However, the sales pitch doesn’t match reality, and while many of Samsung’s enhanced AI features sound great on paper, their implementation leaves much to be desired.

Pioneering the multimodal era with our most context-aware and personalised mobile experienceSamsung Electronics Co., Ltd. has announced the Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25, setting a new standard as a true AI companion with our most natural and context-aware mobile experiences ever created.

Is the Galaxy S25 Ultra better than the iPhone 16 Pro Max? Compare AI features, cameras, performance, battery life, and more in this detailed analysis