LEGO, guerrilla games

LEGO Building In-House Studio For Video Game Development
After years of third-party development, it’s looking to take over the reins with a more hands-on approach. Speaking to the Financial Times, LEGO chief executive Niels Christiansen shared plans to build an in-house video game studio, marking a departure from outsourcing the brand to external parties.
New LEGO Games, Collabs in Development as Part of a “Multi-Year Journey”
LEGO is looking to make the virtual experience a bigger part of its brand, and that likely includes new games.
LEGO Announces New Internal Video Game Development Studio
LEGO is creating an in-house game development studio to work on future projects, as well as to build new ties to outside brands for potential tie-ins.
LEGO Starting In-House Video Game Development, Opening New Studio
How do you build a brand-new LEGO video game studio? Brick by brick, naturally. Big guns at the global toy brand have announced they’re moving away from third-party video game development. Leaders of the toy brand,
Lego is starting to bring its game development in-house, key exec says
“We can say, as long as we’re under the Lego brand, we can cover experiences for kids of all ages, digital or physical. [Games development in-house] is something we’re building up,” Niels Christiansen, Lego’s chief executive, told the Financial Times.
Lego Could Make A Big Change To Future Video Games
According to the CEO of The Lego Group, the company may begin developing some video games internally. Niels Christiansen, who has been Lego's CEO since 2017, said in an interview that the company is ramping up to make some games in-house.
LEGO to Bring Game Development In-House, New Studio Created
LEGO has announced it's setting up its own video game development studio and will be bringing the production of LEGO titles in-house. Previously, the company has employed external teams like TT Games and Studio Gobo to make its brick-based games, but now the process will be handled internally.
Lego Follows Hasbro In Entering The Video Game Industry To Make Games Themselves
Apparently, there’s still more money in video games than in toys.
Lego is building an in-house video game development team
Lego has a long history in the video games sector between licensed titles that feature digital brick versions of iconic movie characters and physical sets like the new Mario Kart one. But after decades of third-party studios making games with the Lego name on them,
LEGO invested hundreds of millions for in-house game development
The post LEGO invested hundreds of millions for in-house game development appeared first on Android Headlines.
LEGO Makes Surprising Gaming Announcement After Posting Record Profits In 2024
LEGO has posted record profits in 2024, as the company seeks more LEGO video games for all ages to be released.
Lego is going to make its videogames in-house from now on, says it would 'almost rather overinvest'
The world's largest toymaker, Lego, has told the Financial Times that it intends to build its own videogames in-house from ...
Lego just celebrated Mario Day in the best way possible, with an incredible Mario Kart set that's up for preorder now
Now, if you’re looking for a Lego Mario set that will deliver sooner than May, Amazon has you covered in the best way ...
MAR10 Day 2025: LEGO has a Super Mario deal that will score you a free Mario Kart playset
LEGO is giving away a free Mario Kart builder set for MAR10 Day but you'll have to hurry to get as it won't last long. Here's ...