After years of third-party development, it’s looking to take over the reins with a more hands-on approach. Speaking to the ...
The world's largest toymaker, Lego, has told the Financial Times that it intends to build its own videogames in-house from ...
LEGO is looking to make the virtual experience a bigger part of its brand, and that likely includes new games.
How do you build a brand-new LEGO video game studio? Brick by brick, naturally. Big guns at the global toy brand have ...
LEGO is creating an in-house game development studio to work on future projects, as well as to build new ties to outside ...
Well designed digital games help children explore, construct and express their individual identities – their own sense of ...
“We can say, as long as we’re under the Lego brand, we can cover experiences for kids of all ages, digital or physical.
According to the CEO of The Lego Group, the company may begin developing some video games internally. Niels Christiansen, who ...
LEGO has announced it's setting up its own video game development studio and will be bringing the production of LEGO titles ...
Apparently, there’s still more money in video games than in toys.
Now, if you’re looking for a Lego Mario set that will deliver sooner than May, Amazon has you covered in the best way ...
Lego has a long history in the video games sector between licensed titles that feature digital brick versions of iconic movie ...