Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Nature documentaries presented as 360 virtual reality videos have a stronger positive effect than other forms of media, including an indirect effect on donation intentions. A group of media ...

Senior Lecturer, School of Indigenous Studies, The University of Western Australia “It makes me feel like I am right there on Country”. This was the response of a student after they used a new virtual ...

Dive into the world of a groundbreaking technology: brain-linked Virtual Reality (VR). This innovation promises to take the user experience to a whole new level, allowing us to not only see and hear ...

Steven Musil is a senior news editor at CNET News. He's been hooked on tech since learning BASIC in the late '70s. When not cleaning up after his daughter and son, Steven can be found pedaling around ...

Virtual reality (VR) has arrived in the fire service as a transformative tool for enhancing training effectiveness and realism. Immersing students in a virtual environment that’s a familiar setting, ...

Imagine walking into a chemistry lab, beakers and chemicals laid out on the table ready for the day’s experiments to begin. Beyond your table are 30 identical tables with the same setup. You pick up a ...