Augmented reality (AR) is when digital content is superimposed on the physical world by devices like smart glasses—a future sometimes described as the metaverse. While AR technology has a stronghold ...

EXCLUSIVE: AR Content, the banner founded by Oscar-nominated producer Alexander Rodnyansky, has optioned the television rights to John Shirley's action-thriller book series The Specialist. The novels, ...

Augmented reality features can truly bring a brand’s campaign—and even its products—to life, right inside a prospective customer’s home or in other environments where they may be engaging online.

Hot off the heels of Apple’s announcement of ARKit 2.0, creative software giant Adobe revealed its own foray into augmented reality. Soon many more people should be able to create 3D, animated content ...

Trace, a startup founded by former Magic Leap engineers, today announced the launch of a new augmented reality creation platform the company hopes will become the “Canva of AR”. Trace says it’s ...

Avantis Education has announced a new content library for its ClassVR virtual and augmented reality platform. Dubbed Eduverse+, the library features four content suites — EduverseAI, WildWorld, ...