Also sometimes referred to as key account marketing, ABM is a focused strategic approach to business marketing that is especially useful for business-to-business (B2B) companies. It operates on a ...

ABM is a strategic marketing approach jointly implemented by sales and marketing that focuses on key, targeted accounts (whether they’re existing customers or not). In short, it’s about: Identifying ...

Account-Based Marketing (ABM) has been a powerful tool in the legal marketing world for a long time. So long, in fact, that we now understand some best practices and also things that tend to go wrong.

A practical framework for building a collaborative, cross-functional account based marketing team and a successful strategy around it. There's a sharp divide between marketing and sales when it comes ...

I have been a marketer for decades, and have seen many evolutions in marketing best practices. First we saw the rise of digital marketing vs. offline marketing. Then, we saw the rise of social media ...

For many startups and SMBs, successfully setting up account-based marketing strategies can feel like a pipe dream. Startups still struggling to find product-market fit wouldn’t dream of being able to ...