The point of an advertisement is to sell a product; that’s how it’s always been. But how companies choose to capture ...

In the mid-1950s, Chevrolet began to market its cars using a word that it, as far as we know, came up with all by itself: motoramic. According to Chevrolet, motoramic meant “more than a new car, a new ...

PEORIA — Mark Johnson is opening up his collection of vintage Caterpillar ads again. As he’s done the past two years, Johnson, who retired in 2009 after 37 years at Caterpillar Inc., will showcase ...

What do ball bearings have to do with the future? Everything, if you believe these ads from the 1950s. New Departure-brand ball bearings ran a number of print ads to position themselves in the minds ...

Advertisements can tell us a lot about an era. The 1950s were a golden age in advertising, and incorporated catchy slogans, long paragraphs of copy, and idealized representations of an American ...

'Tis the season to look at ads. Below is a short collection of the typical advertisements that appeared in The Irish Times during the 1950s. This was a big decade for advertising - and consumerism - ...

Marketing has evolved quite a bit over the past few decades. Hardly anyone opens magazines or newspapers anymore; today, it’s ...