While the marketing industry has increasingly moved to a project work model for ad agencies, there is still nothing that ...

In many cases, they're now planning media using purchase data—optimizing campaigns based on what customers actually buy, not ...

AdKit, a Singapore-based advertising platform, launched a Model Context Protocol service that connects AI agents to ...

New co-presidents will oversee day-to-day operations at CVR, an agency that works with Cummins, Allison Transmissions and ...

Is the use of artificial intelligence expected to result in a reduction in headcount at marketing and advertising agencies? What sorts of AI-focused roles are agencies hiring for? How good is AI at ...

Barclays analysts have downgraded the stock of several major advertising holding companies, saying the industry will continue to see low growth as it makes a transition to an industry fundamentally ...

Simulmedia and Black Magic Factory spoke with Ad Age about how strategic planning can help small agencies improve their ...

Earlier this month, I attended a party at a downtown bar, heralding not just the end of a storied Boston brand, but also the ...

Beast Industries is on the hunt for a VP of agency partnerships to bring structure and scale to its relationships with top ad ...

From alleged pricing alignment in India to boycotts of certain media platforms in the US for ‘brand safety’, regulators are ...