Scope: The Washington-based advocacy group has put its creative and media business into review, Ad Age has learned. BBDO is ...

In many cases, they're now planning media using purchase data—optimizing campaigns based on what customers actually buy, not ...

AdKit, a Singapore-based advertising platform, launched a Model Context Protocol service that connects AI agents to ...

New co-presidents will oversee day-to-day operations at CVR, an agency that works with Cummins, Allison Transmissions and ...

Is the use of artificial intelligence expected to result in a reduction in headcount at marketing and advertising agencies? What sorts of AI-focused roles are agencies hiring for? How good is AI at ...

Barclays analysts have downgraded the stock of several major advertising holding companies, saying the industry will continue to see low growth as it makes a transition to an industry fundamentally ...

Simulmedia and Black Magic Factory spoke with Ad Age about how strategic planning can help small agencies improve their ...

Earlier this month, I attended a party at a downtown bar, heralding not just the end of a storied Boston brand, but also the ...

From alleged pricing alignment in India to boycotts of certain media platforms in the US for ‘brand safety’, regulators are ...