The Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed.
The U.S. District Court for the Eastern District of Virginia is seen Monday, Sept. 9, 2024, in Alexandria, Va. (AP Photo/Stephanie Scarbrough) ALEXANDRIA, Va. (CN) — In a court fight to stave off ...
Microsoft Advertising has added conversion and spend metrics to the PMax Website Publisher URL report. So if you check out ...
Add Yahoo as a preferred source to see more of our stories on Google. A New York federal judge ruled in favor of online news publishers and advertisers who allege Google unlawfully monopolized the ...
Dappier's new ad format allows advertisers to insert a custom brand agent into AI chat sessions on publisher sites.
Google harmed publishers and consumers by monopolizing key components of the market for online display ads, a federal judge in Virginia ruled Thursday. “For over a decade, Google has tied its ...
Google is willing to cough up more advertising data to publishers to address concerns about its illegal monopoly over digital advertising technology, a top executive at the search giant said Tuesday.
In her latest column, mobile expert Peggy Anne Salz looks at what publishers need to do to turn ad quality into tangible results... Whether ads are deceptive, disruptive or degrade the user experience ...
Here’s a look at the finalists from the Best Use of an Event to Build a News Brand in this year’s INMA Global Media Awards ...