Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Radio and TV, since their inception, survived because of ads that ...

As traditional audio brands searched for footing in Q4, podcast ad spending exploded, with December shattering expectations. But the real story isn’t just growth; it’s where the money went and what ...

A new survey from podcast ad agency Oxford Road finds a lack of clear measurement metrics across audio and video platforms is giving advertisers pause. By Caitlin Huston Business Writer While video ...

Don't you love it when you pay extra money each month for ad-free listening, only to get ads on top of the ads that are already placed in a podcast? It's a great feeling, isn't it? If you can't tell, ...

The Interactive Advertising Bureau’s latest revenue outlook shows US advertising growth slowing as economic uncertainty and tariffs weigh heavily on key categories; however, digital audio, ...

Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Podcast advertising is experiencing rapid growth, with U.S.

Spotify creative lab head Kay Hsu says brands are missing a major opportunity by overlooking video podcast advertising, even as influencer marketing spend reaches record highs. She argues video ...

Oxford Road, a Los Angeles-based advertising agency specializing in audio, released a study this week suggesting YouTube’s podcasting dominance might come with a heavy cost for brand advertisers. The ...

That podcasts have successfully staked their ground in the downtime habits of tech-savvy, time-pressed and—crucially—enthusiastic individuals in an environment filled with smart tech and screens is ...

Spotify is raking in ad dollars from its podcast offering, as its heavy investment in the medium pays off. The streaming audio giant said it grew podcast ad revenue 627% year over year in Q2, driven ...

Global advertising body the IAB and PwC have released their ‘2025 Internet Advertising Revenue Report‘, which tracks a 13.9% increase in those revenue last year to $294.6bn a ...

Decoder, The Vergecast, and Version History are now available completely ad-free for Verge subscribers. Decoder, The Vergecast, and Version History are now available completely ad-free for Verge ...