How do AI-generated ad slogans compare to those created by professionals? New University of Minnesota research suggests that the pros tend to connect better with consumers, but AI tools may perform ...

Brokerage advertisements used to be all about the firm: “When E.F. Hutton speaks …” But these days — call it the age of scandal — brokerage ads are all about the client. “A few years ago, companies ...

BrandWeek reports that Dodge is abandoning its familiar “Grab Life By The Horns” ad tagline. In its stead, the automaker will move to the shorter, simpler. “Grab Life.” The reason, according to ...

Activewear brand Sweaty Betty has become involved in a new dispute over advertising slogans, which a period underwear company claims were copied. Kelly Newton said Sweaty Betty's use of two taglines ...

As part of the international deployment strategy of the brand’s marketing efforts, General Motors has just launched Chevrolet‘s most recent ad slogan in Chile. The automaker launched the new global ...

Wal-Mart Stores Inc.’s new ad campaign goes to the heart of what matters most to its customers — their wallets. With a new tag line, “Save more. Live better,” replacing “Always low prices,” the ...

Everything is better with bacon, and the same is true for the new addition to the Iowa Pork Producers Association viral ad campaign "Purchase Moore Hamann Bacon." The IPPA has settled on another ...

Add Yahoo as a preferred source to see more of our stories on Google. Calling out Fox News in a new TV promo, “centrist” cable news upstart NewsNation accuses its much larger competitor of ripping off ...

A federal jury in Massachusetts has awarded $38.9 million to Sonate Corp.’s Vegadelphia Foods after finding Beyond Meat Inc. guilty of trademark infringement. Vegadelphia said Beyond Meat’s slogan, ...

"From the moment Subaru of America - in an effort to counter flagging car sales - set out to select a new agency, throwing its $75 million account open to competition, Randall Rothenberg, formerly ...