How do AI-generated ad slogans compare to those created by professionals? New University of Minnesota research suggests that the pros tend to connect better with consumers, but AI tools may perform ...

BrandWeek reports that Dodge is abandoning its familiar “Grab Life By The Horns” ad tagline. In its stead, the automaker will move to the shorter, simpler. “Grab Life.” The reason, according to ...

Subaru dumps the “Driven By What’s Inside” slogan next week in favor of “Think. Feel. Drive.” created by a new ad agency. Print ads and a new TV spot will focus on all-wheel-drive verses ...

As part of the international deployment strategy of the brand’s marketing efforts, General Motors has just launched Chevrolet‘s most recent ad slogan in Chile. The automaker launched the new global ...

Activewear brand Sweaty Betty has become involved in a new dispute over advertising slogans, which a period underwear company claims were copied. Kelly Newton said Sweaty Betty's use of two taglines ...

We got a press release this morning from Ted Wheeler’s campaign alerting folks the Portland mayoral candidate will be airing television ads for the first time. The headline: “Ted Wheeler TV Ads ...

Wal-Mart Stores Inc.’s new ad campaign goes to the heart of what matters most to its customers — their wallets. With a new tag line, “Save more. Live better,” replacing “Always low prices,” the ...

Everything is better with bacon, and the same is true for the new addition to the Iowa Pork Producers Association viral ad campaign "Purchase Moore Hamann Bacon." The IPPA has settled on another ...

A federal jury in Massachusetts has awarded $38.9 million to Sonate Corp.’s Vegadelphia Foods after finding Beyond Meat Inc. guilty of trademark infringement. Vegadelphia said Beyond Meat’s slogan, ...

"From the moment Subaru of America - in an effort to counter flagging car sales - set out to select a new agency, throwing its $75 million account open to competition, Randall Rothenberg, formerly ...