Although SuperAwesome is no longer part of Epic Games, it’s got a game plan to expand its youth-focused ad marketplace, CEO Kate O’Loughlin told AdExchanger. After being acquired by Epic Games a ...

High-sugar cereal brands target their TV ads at kids under age 12. A new study finds that this advertising leads to greater household purchases of unhealthy cereals. It is the first study to directly ...

One of the top sources of added sugar in kids' diets is in their breakfast bowls. A new study shows that advertising drives sales of high-sugar... Families buy more sugary cereal if advertising ...

Social media companies collectively made over $11 billion in U.S. advertising revenue from minors last year, according to a study from the Harvard T.H. Chan School of Public Health. The researchers ...

The six-week-old YouTube Kids service is a “hyper-commercialized” environment that intermixes advertising and other programming in a way that deceives its target audience, a coalition of privacy and ...

One of the top sources of added sugar in children's diets is in their breakfast bowls. A new study shows that advertising aimed directly at kids is driving sales of high-sugar cereals, and it's having ...

A new study in the American Journal of Preventive Medicine found that just nine children's cereal brands advertised directly to kids dominated purchases by families with kids: Cocoa Puffs, Frosted ...