Next year offers both an Olympics and election for advertisers, but how impactful will those be for broadcasters’ bottom lines? Media buying executives from IPG Mediabrands, Publicis and Sage Media ...

Pharmaceutical ads now account for 9% of TV advertising according to LightShed Partner’s Richard Greenfield and an even higher percentage of spots on evening newscasts When you purchase through links ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

Have you ever wondered why companies advertise in strange locations? Or why they have billboard ads and not TV ads? Well here we go through the Media Mix to explain some of the differences, pros, and ...

TV networks are bracing for possible new rules and laws with regard to healthcare/pharmaceutical TV advertising. But there might be more to come. Estimates from Emarketer say pharma TV advertising ...

In today’s competitive marketplace, establishing a prominent local presence is essential for the success of businesses in Spokane and the Inland Northwest. Partnering with NonStop Local KHQ provides a ...

A few years ago I wrote a piece on those weird pharmaceutical names and their overwhelming advertising on TV – those “ask ...

A business can spend more time arguing about a 30-second script than it spends buying airtime. Then the media plan shows up and reminds everyone what the fight is really about: placement, audience, ...

Top TV advertising platform Vibe.co knows that running a TV commercial can be a valuable way to attract business on a local or national scale, but it’s not easy. Given that the cost to run a ...

The people in charge of our electric co-op have shown their true colors. Why would La Plata Electric Association advertise on television several times a night at the membership’s expense? I have seen ...