Add Yahoo as a preferred source to see more of our stories on Google. Heineken debuted a new ad referencing the viral Friend campaign, which New Yorkers defaced with anti-AI graffiti. The beer brand's ...

If you have taken a New York City subway recently, you probably know about Friend. More than 10,000 posters advertising the tech startup popped up in MTA stations across the city at the end of August.

In September 2025, a marketing campaign appeared across New York advertising a new type of “Friend”—one that would never “bail on dinner plans” or “leave dirty dishes in the sink.” As it turns out, ...

Friend, a tech start-up that’s selling an AI companion in the form of a pendant, has become the subject of arguably the year’s most controversial ad campaign (and in the wake of recent denim ...

Add Futurism (opens in a new tab) Adding us as a Preferred Source in Google by using this link indicates that you would like to see more of our content in Google News results. Last month, AI startup ...

Friend has managed to lock down a dubious honor in the nascent artificial-intelligence era: it is perhaps without peer as the most-hated AI device available. After getting its million-dollar ad ...

This fall, Avi Schiffman, founder of the AI startup Friend.com, boasted on X about his company’s new advertising blitz, claiming it was the “Largest NYC subway campaign ever.” Since then, the large ...

A controversial ad campaign posted in the New York City subway system has sparked criticism and vandalism over the past few weeks. The print ads are selling a device that first launched in 2024. An ...

When an AI wearable's ad campaign sparked backlash in New York City, Heineken said: Hold my beer. Friend, the company behind an AI companion you wear around your neck, spent over $1 million to plaster ...