Fifty-seven percent of characters in advertisements across 2021 and 2022 were women, while 43% were men, according to the “Gender in Advertising 2023 Report” from CreativeX. In 2022, men were cast in ...
Get people to LOL during the Super Bowl and there's a good chance your brand will perform well on Ad Meter. If you doubt that statement, just check out the 2021 Ad Meter rankings, which featured five ...
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