2023 was an eventful year in the land of TV ad measurement. Advertisers have grown to expect more tangible results from their TV and streaming ads, rather than just reach and frequency. Programmers, ...

Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, ...

Internet advertising revenues in the US reached a new high of $225 billion in 2023, and audio platforms — including podcasts, streaming radio, and streaming music — were main drivers of growth, ...

Meta’s ad revenue increased by 23.8% in the final quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q4 2023 was $38.7 billion compared to $31.3 ...

A number of companies forecast ad spending for the upcoming elections to surpass $10 billion setting a new record. (Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images) A ...

Alphabet Inc., Google’s parent company, is back in double-digit growth after a shaky start to 2023, indicating ad spend is in full recovery. Alphabet Inc., Google’s parent company, reported ...

Digital ad revenue hit $225 billion in 2023, up 7.3% from the year prior, defying many negative economic indicators, according to a new Interactive Advertising Bureau (IAB) report. Q4 saw the largest ...

"We have seen outstanding creative deliveries from recent talent deals and acquisitions, including 'Fool Me Once' and 'After the Flood' from Quay Street Productions," says CEO Carolyn McCall. By Georg ...

Ad-tech stocks have generally enjoyed strong returns in 2023, buoyed by a rather fierce tech rally. Ad spending growth showing initial signs of stabilizing in the back half of the year, with ad spend ...

Advertising! The majority of people spend a significant portion of their day actively trying to avoid ads, but the ones that are truly remarkable—good and bad—break through that default allergy to ...