The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

Fisher's new design direction is intended to reach a younger customer who may not be as familiar with the brand.

In a new marketing campaign set to launch today, Explora Journeys changes the way cruise lines advertise their product. This push puts the emphasis on the ship as a floating luxury hotel. ByRamsey ...

Brands are really trying new things to grab our attention these days, and honestly, some of it is pretty clever. We’ve seen everything from AI helping us with everyday tasks to dolls with medical ...

Creative projects ranging from motion designs to comprehensive ad campaigns produced by RIT School of Design students took center stage on the Rochester advertising industry’s biggest night of the ...

Vado Analytics, a behavioral intelligence and predictive marketing firm, notes that marketers have long operated with a shared understanding of what a “good” digital advertising campaign should ...

In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of ...

Discover how to create custom Claude agents to streamline campaign planning, motion design, and team collaboration in your ...

Today (31st March, 2026), PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announces the launch of the first Agentic advertising campaign in France, in ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

Claude Design raises a bigger question for India’s agencies: not how impressive it is, but which part of the creative ...