Speakers from media buying giant GroupM and smart-TV data innovator Vizio will deliver keynote sessions. Opening the event will be Mike Fisher, executive director of investment innovation at GroupM.

PPC (pay-per-click) advertising serves as a potent tool for marketers by driving specific traffic to a website and helping it attain its marketing objectives. Whether the goal is to escalate overall ...

Editor's note: Richard Geller's column, Marketing Madness, appears regularly on the DrBicuspid.com advice and opinion page, Second Opinion. In my experience, patients who find their dentist through ...

Recent Advertising Regulatory Board rulings highlight that the intersection between advertising codes and intellectual property should not be disregarded when developing product packaging and ...

LinkedIn Marketing Solutions offers a robust platform for law firms to reach existing and potential clients. Particularly, LinkedIn Matched Audiences are a set of targeting options that enable you to ...

Editor's note: As part of an occasional DrBicuspid.com series featuring advice from dental consultants, marketing expert Richard Geller offers a key concept for successful advertising. In my ...