Advertising on Amazon is getting more complex, with an ever-growing list of targeting options. At the core of it all? Match types. Understanding how they work is essential to making your ad spend ...

Amazon’s surging retail media revenues and rising ad costs in 2026 are forcing brands to rethink PPC strategies. With US CPCs up 14% and competition for top placements intensifying, advertisers are ...

Adobe and Amazon have formed a partnership to support their mutual customers through media performance. The goal is to provide real-time collaboration and data-privacy features that are easy to access ...

What a difference a year makes: In Q3 2024, Amazon saw its third straight quarter of decelerating ad sales growth and used its 2024 UnBoxed conference to announce small-scale changes to its various ad ...

Advertising agency releases step-by-step guide following Amazon's MCP Server open beta launch, enabling sellers to manage campaigns through natural language Amazon announced the open beta of its Ads ...

Amazon is remaking the center of its ads business. What began as sponsored product placements tied closely to its retail marketplace has grown into a full-scale media network spanning streaming TV, ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...