Amazon and MX player come together to launch Amazon MX Player, an AVOD channel on Amazon's Prime Video platform. (L-R) Head of Content, Amazon MX Player Amogh Dusad, Head of Amazon Ads India Girish ...
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APOS: Amazon Doubles Down on Dual Streaming Strategy in India with Prime Video and MX Player
In a wide-ranging conversation at the APOS summit in Bali on Wednesday, senior regional executives from Amazon laid out their vision for the company's twin-pronged streaming strategy in India, where ...
Amazon is playing a dual-platform game in India’s competitive streaming landscape, with Prime Video targeting subscription-ready consumers while its ad-supported Amazon MX Player courts viewers ...
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