Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Selling a self-published book on Amazon takes more than great writing — it demands a smart ad and marketing strategy. From pre-launch planning to PPC campaign structure, authors who treat their books ...

Amazon (NASDAQ: AMZN) has quietly built a digital advertising business that's now too big to ignore. In 2024, Amazon Ads generated more than $50 billion in revenue, making it one of the ...

Selling books on Amazon isn’t just about publishing — it’s about visibility. With millions of titles competing, KDP authors now rely on Amazon Ads to reach readers, drive conversions, and build ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...

Jason and Travis Kelce at Amazon's 2025 upfront presentation to advertisers. Courtesy Amazon‘s advertising division has closed its upfront negotiations for 2025-26, reporting ad commitments above ...

The new hot trend is what’s known as Model Context Protocol, or MCP. And Amazon Ads is entering the fray with a built-in MCP product meant to be a first foot in the door for advertisers using agentic ...