To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a ...

Apple’s latest rebrand of Apple TV includes a new five-second logo sequence that looks digital but was created entirely with ...

Macworld About three weeks ago, we got word that Apple was changing the name of its Apple TV+ streaming service to Apple TV. However, the announcement was followed by inconsistent implementation; for ...

Many businesses use logos and other branding to give themselves a visual identity -- distinguishing them in the eyes of customers. Now, Apple is making it easier for such businesses to share their ...

The holidays are around the corner, and Apple has included a holiday Easter egg in its Store app. Here's how you can find it ...

With new guidelines, Apple wants to prevent developers from misusing third-party brands and icons for their apps.