Ariat is deepening its relationship with the “Yellowstone” series. The cowboys and cowgirls featured in the show have long worn the brand’s apparel and footwear but now the two are making it official ...

Ariat’s Western wear aesthetic meets Milton Menasco’s horse-girl allure to create a gorgeous collection that pairs perfectly with Beyoncé’s new country album. Freelance Writer Scouted selects products ...

Designed by Ariat in collaboration with Yellowstone costume designer Johnetta Boone, fans can see the stunning limited-edition collection in the hit Paramount Network show’s new season and shop the ...

BOLINGBROOK, Ill., June 16, 2026--(BUSINESS WIRE)--S&S Activewear, a leading technology-enabled distributor of apparel and accessories in North America, today announced plans to add Ariat ...

The Compton Cowboys’ mission has been the same for years, but with the heightened awareness to racial inequality in this country, that message has been amplified. With roots that stretch back more ...

Ariat is known for selling workwear that's not only stylish, but sturdy as well. The brand got its start selling boots for equestrian riders (the name Ariat actually comes from Secretariat) with ...

Ariat International Inc., a Western and equestrian footwear and clothing company famous for outfitting the United States Olympic equestrian team and providing boots for the cowboys of the Professional ...

SAN LEANDRO — A Western apparel company has leased a large chunk of office space in San Leandro, a deal that marks a relocation for the East Bay firm. Ariat International, a Western-themed clothing ...

(Reuters) - Ariat International, a high-end riding gear maker whose apparel has been worn by the likes of socialite Paris Hilton and the daughter of New York Mayor Michael Bloomberg, is being sold to ...