The past contains lot of objectionable experiments. There was the famous Milgram Experiment, in which participants were made to believe that they were murdering someone. There was the Stanford Prison ...

You’re in a room, participating in what you were told is a visual perception experiment, and everyone around you insists that two unequal lines are the same length. You feel confused, sick, and ...

What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. One of the most famous experiments in social psychology took place in the early 1950s. Solomon Asch, a ...

Social pressure can sometimes lead us to change our behavior, a process known as conformity. This can sometimes be overt, like being pressured to behave in a certain way, or a more subtle influence ...

At some point, everyone has done something weird to fit in. Maybe you have lied about your favorite guilty pleasure song to avoid public shame. Maybe you owned seven pairs of bell bottoms in the ’70s ...