Discover how Hyperbolic Absolute Risk Aversion models risk tolerance, influences investment choices, and simplifies financial ...

Given the choice, most of us would rather avoid a loss than reap a reward. This can help us avoid making expensive mistakes, but it can also make us risk averse and prevent us from taking advantage of ...

We propose that ambiguity aversion, as introduced in the literature on decision making under uncertainty, drives a preference for established brands in multiattribute choices among branded ...

Loss aversion is a well-known behavioral regularity in financial decision making, describing humans’ tendency to overweigh losses compared to gains of the same amount. Recent research indicates that ...

We don’t like to lose things that we own. We tend to become extremely attracted to objects in our possession, and feel anxious to give them up. Ironically, the more we have, the more vulnerable we are ...

Food aversion refers to a strong dislike or avoidance of specific foods that extends beyond typical food preferences. Unlike simple dislikes, food aversion involves intense negative reactions to ...

A taste aversion is a tendency to avoid or make negative associations with a food that you ate just before getting sick. Many people have taste aversions and they’re often the subject of conversations ...

Conditioned taste aversion (CTA) occurs when you associate the taste of certain foods with symptoms of an illness. Taste aversions are relatively common in humans. They are an adaptive trait that goes ...