Most small businesses sell to other businesses or to consumers, and the acronyms B2B and B2C represent these relationships in abbreviated form. There are exceptions, as a cleaning service could clean ...

Sometimes, the most unexpected pairings wind up being classics. An easy one is the classic mashup of chocolate and peanut butter. (Although apparently some people are more fond of peanut butter and ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. If dedicating yourself to Business to Business (B2B) is ...

B2C and B2B are two forms of commercial transactions. B2C, which stands for business-to-consumer, is a process for selling products directly to consumers. B2B, which stands for business-to-business, ...

The realms of B2C and B2C are often thought of as being distinct. However, many B2C products and services are "considered purchases" that require similar sales and marketing tactics to B2B products ...

B2B and B2C marketing are surprisingly similar. Sure, there are differences, but customer experience is customer experience, ultimately. As marketers, we segment our careers and capabilities based on ...

Alas, the lessons from B2C marketers on how to get attention are deeply problematic in B2B. Influence matters across the board, no matter what you're buying. In B2B, those influencers come in a ...

For decades, business-to-business (B2B) and business-to-consumer (B2C) marketing strategies have largely been kept separate. However, with more access to detailed consumer data than ever before, and ...

Adobe is one B2B brand that has successfully created a content strategy focusing on much more than its own product lines. Want more success in B2B marketing? Start thinking like a B2C marketer. Far ...

On the surface, there are stark differences between business-to-business marketing and business-to-consumer marketing: audience size, volume of sales and magnitude of purchases. But as mobile becomes ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Erik Matlick, Founder and CEO at Bombora.