BMW’s Alpina brand will aim at Bentley, sitting between M models and Rolls-Royce

BMW will relaunch its recently purchased Alpina brand with upmarket designs that will sit between BMW’s high-performance M ...
autoevolution

Alpina Becomes "BMW Alpina". Here's What It Means and What Happens Next

A new chapter of performance has just started for BMW, as Alpina becomes BMW Alpina. The transfer of Alpina trademark rights took place on January 1, 2026, marking the launch of the new brand as an ...
AOL

BMW Alpina Reveals New Emblem as Brand Moves In-House

Over three years after BMW first announced the Alpina acquisition, the transition is finally done. Starting in 2026, BMW Alpina will run as its own brand within the BMW Group, much like BMW M, but ...
Guessing Headlights on MSN

BMW reveals 2026 ALPINA XB7 Manufaktur, marking the end of an era

BMW has unveiled the 2026 ALPINA XB7 MANUFAKTUR, a limited-production special edition that serves as a final sendoff for the ...
Hosted on MSN

Alpina is now BMW Alpina. Here's what that means

As of 2026, Alpina is now BMW Alpina. But what exactly does that mean for the brand? As of January 1, 2026, Alpina is officially part of the BMW Group. With the acquisition announced back in 2022 now ...
Carscoops

OG Alpina B2 Is Back To Remind M5 Who Did It First

If you’re the kind of person who stops mid-scroll for a classic BMW, this one deserves your full attention. Alpina has a long history of turning already excellent BMWs into something even more special ...