Product placement has become an increasingly popular way for brands to increase awareness, preference, and loyalty. But it can be done so badly it sets your teeth on edge (and we’ve got proof). Here’s ...

I can only imagine how the branding folks at Winnebago Industries must have cringed every time its product appeared on episodes of Breaking Bad during the first few seasons. After all, it was used as ...

Glass half full? Or glass half empty? Last week I wondered which way the media narrative was going to head, when I saw – in the same day or two mind you – the New Republic note that things in Iraq ...

Google recently announced they will no longer allow advertisers to bulk exclude their ads from appearing on mobile apps. Previously it had been possible to exclude this type of placement on the ...