Most bank advertising follows this theme: We're boring but dependable, so you can trust us to keep your money safe while it earns some interest. So we were surprised to see the ad that Steuben Trust ...

A new study has uncovered patterns in banks' TV commercials, decoding what different themes reveal about the lenders' strengths and weaknesses. If its findings are accurate, viewers should be ...

Characters in Morgan Stanley's latest E-Trade commercial touting the firm's banking services watch as a man chases a monkey to retrieve his wife's wedding ring. Although Morgan Stanley has been in ...

If you have to make an ad for a mobile banking app, you've got to find a way to make an inherently dull subject interesting. Happily, agencies around APAC often seem to be up to this challenge. Now ...

ESG Conservative group targets Bank of America in new ad campaign over ESG By Zachary Halaschak, Economics Reporter June 08, 2023 05:30 AM Twitter LinkedIn Facebook Email Print ESG Conservative group ...

The ASA found the ad left out material information about the bank’s financing of greenhouse gas emissions and was ‘likely to mislead’ consumers. Sign up for the top news stories every day to keep you ...

Most bank advertising follows this theme: We're boring but dependable, so you can trust us to keep your money safe while it earns some interest.