A warm shade of white is the Behr Paint Company’s 2023 Color of the Year. The 75-year-old company unveiled its trendy paint color – Blank Canvas – on Wednesday, Sept. 14. Behr said it thinks Blank ...

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Behr Paint Company was founded in 1947 in the garage of its founder, Otho Behr Jr., who started the business selling linseed oil. He worked with his father, a chemist, to make the products and ...

When it comes to trying to refresh your living space, spring cleaning is usually the answer. I'm a sucker for a total overhaul of my home once April hits, but what happens when you get the itch to ...

"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...

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As more millennials buy homes, Behr Paint needed a way to communicate the value inherent in its product. The approach the brand settled on included a competition series on TikTok that launched last ...

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SANTA ANA, Calif. — Behr Paint Company has revealed Taupe as its 2026 Exterior Stain Color of the Year. This is a refined and versatile shade designed to bring a sense of balance and harmony to the ...

When you’re faced with rows of stacked cans at Home Depot, Lowe’s, or a specialty paint retailer, it’s impossible to know which paints will look good right after application—not to mention just as ...