No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

These promotions, activations, and ad campaigns have resonated. One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have ...

The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

They’re majestic and impossible to ignore — it’s no wonder elephants have inspired some of the most powerful advertising campaigns ever created. From WWF’s heartbreaking appeals to stop poaching, to ...

After the runway shows and presentations, the momentum keeps stirring all thanks to a good visual. Yes, the ad campaigns. Whether they're creating viral pop culture moments or simply announcing new ...

Brands are really trying new things to grab our attention these days, and honestly, some of it is pretty clever. We’ve seen everything from AI helping us with everyday tasks to dolls with medical ...

As shoppers begin dash to the mall and add gifts to their cart, there’s one one key sign that the holidays are within grasp. It’s not Santa’s sleigh, nor twinkling lights, but rather the campaigns ...

Ford rolled out a new ad campaign on Wednesday, marking the first global unification of its brand in decades. CMO Lisa Materazzo told CNBC that the campaign, titled "Ready, Set, Ford," focuses on the ...