These promotions, activations, and ad campaigns have resonated. One of the greatest tests of a marketing campaign? Its ability to linger in the collective consciousness. This year, several brands have ...

For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic. The rush to batten down the hatches, trim budgets and adjust media plans on the fly returned ...

Effie Awards South Africa has announced the 44 finalists for the 2025 awards programme, following the first round of judging. These finalists represent marketing campaigns that have proven their ...

Vado Analytics, a behavioral intelligence and predictive marketing firm, notes that marketers have long operated with a shared understanding of what a “good” digital advertising campaign should ...