Ahead of its shift to an all-EV future, Jaguar unveiled a new brand identity this year. The rebrand was roasted by many online. But some advertising vets have said it was a smart strategy. Jaguar's ...

The jaguar is the only big cat found in North America, but more than 99% of its range is found in Central and South America.

Jaguar Land Rover is in dire straits and needs much bigger sales and a massive electrification budget to compete against Europe’s premium auto market leaders like BMW, Mercedes and Audi. Given that ...

Jaguar gambled big this year on a total brand transformation. And in 2025, the British luxury carmaker will need to prove all the fuss was worth it. It's set next year to debut the first EV in its new ...