While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. There’s a time and a place for both types. In general, short-form ...

Enhance the power of your main content by leveraging supplemental content to add interactivity, support the customer journey, and drive action. Everyone knows good content needs to serve a purpose.

Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful ...

People skim through blog posts and read only the most interesting parts. The best way to make them read through your blog posts easily is to use bullet lists, which express important points in a ...

If you are creating 500-word me-too blog posts that get read by no one, you are completely and absolutely wasting your time. It's not your fault. You've been told by so-called experts for years that ...

Optimizing your content for search results requires search intent. Understanding search intent will help you generate effective content. Target search intent by examining high ranking search results.