At the recommendation of ELLE.com's senior fashion editor, I visited Journelle a few months ago for a real bra fitting. After some measuring, I was pronounced a 32 DD (sometimes a 32 E), much to my ...

Bra and underwear company ThirdLove has announced the latest version of its Fit Finder online tool, which uses machine learning algorithms to help a customer find a perfect-fitting bra in under three ...

The biggest bra shopping problems and how to fix them If there were a Tinder for finding the perfect bra, we’d sign up immediately, because the struggle is real. According to a new survey from ...

You can see why this bra is a Shapermint best-seller. A seamless, sculpting, curve-skimming fit that does create bulges and ...

UunaFit creates personalised, 3D knitted bras. Varsha Anjali speaks to lingerie designers and researchers in New Zealand to find the answers. For those of us who wear them, bras are something we strap ...