In many cases, they're now planning media using purchase data—optimizing campaigns based on what customers actually buy, not ...

At this year’s Advertising Week New York, one of the most important discussions revolved around the delicate balance between brand and performance marketing. As marketers, we’ve become increasingly ...

Small brands need to be provocative to stand out. No one knows that better than Liquid Death co-founder and CEO Mike Cessario ...

There have been a lot of memorable “Big Game” commercials over the years, and it’s debatable which one stands out as the most entertaining. But while most people just watch the ads for fun, marketers ...

This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → Interested in ...

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, ...

For years, marketers have been asked the same question: brand or demand? And across industries and disciplines, the honest answer has been … it depends. But as 2026 moves along, I'm starting to see a ...

Most B2B brand and marketing experts agree that a solid positioning statement and brand story are critical to the success of a business. Those initial elements serve as a compass for all communication ...

Emerging brands are not just new and scrappy, but are becoming increasingly sophisticated in getting the word out, tapping into the full marketing funnel and navigating the creator economy. With the ...

In contrast, Unilever, maker of brands like Surf, Dove and Pond’s, said 50% of its advertising budget is shifting to social and influencer marketing. Deviating from its traditional advertising model, ...