Forbes contributors publish independent expert analyses and insights. I write about how AI will impact people, business and society. When the Harris Poll surveyed marketing executives at last week's ...

Doughnut brand Krispy Kreme is looking to “build resilience” as it launches its first UK brand campaign, amid new LHF ad ...

Walk any retail aisle and witness the silent sales force at work: Printed labels and packaging signaling value to shoppers. These same packages strengthen an equally critical bond between brands and ...

New beverages want to push boundaries, embrace the white spaces, and create new categories: but it’s a big mission to take on ...

Often, when I hear people talk about “branding” a company, it reminds me of how people talk about clothing: An exterior layer, with colors and messages that say something about what’s inside. As a CEO ...

As AI-powered discovery gains traction in both B2C and B2B, brand is suddenly becoming essential again. This marks a significant shift from the previous 10 to 15 years, when performance marketing ...

One of the key aspects of brand building is leveraging the right set of partnerships. While there are numerous options available to a brand to build its strategic marketing programs, deciding the ...

When we decided to partner Hawke Media with STS, we recognized an untapped opportunity in the brand development space. Great marketing isn’t just about clever campaigns or strategic advertising—it ...

A growth-at-all-costs mindset can land a company in hot water, creating misalignment with consumer needs and preventing the development of the long-term customer relationships that are foundational to ...

Neither campaign is trying very hard to explain what makes its AI meaningfully different. There may well be some brilliant, ...

In an era where TikTok can turn a midlist novel into a bestseller overnight and readers spend as much time scrolling through author Instagram stories as they do turning pages, the mystique of the ...