Miami University's brand extends far beyond the logos, wordmarks, symbols, and images seen throughout our marketing and communications materials. The brand is a complex system driven by the emotions ...

Brand communication is a promise a company makes to the consumer. To make sure that the right message gets across, organizations need to be able to pinpoint the most critical elements to their brand's ...

We asked industry experts to share their tips for creating a compelling personal brand story—and the elements that make a story memorable and impactful. Discover how to create an authentic and ...

Brands are always looking for new ways to impact and connect with their audiences. One strategy that has stood the test of time is storytelling. Crafting a genuine brand story rooted in purpose and ...

Your brand is more than just your logo and color palette, so a brand refresh should be more than an exercise in graphic design. Branding is the process of defining, conveying and maintaining your firm ...

Creative Director of ArtVersion, a Chicago design consultancy. We craft ideal user experiences for the world’s most innovative companies. Branding, at its core, is one of the most pivotal parts in ...

Businesses project professionalism and reliability by aligning key brand elements—logo, tone, color scheme, ethics, and overall aesthetic—with their target audience. Incorporating these into your ...

In today's crowded marketplace of companies, ideas, and products, branding is critically important. People who do not yet know of your organization will give you mere seconds before moving on, so all ...